Rohlinger, Deanna A. "Eroticizing Men: Cultural Influences on Advertising and Male Objectification" Sex Roles. Vol 46. Nos 3/4. 2002
In the article, Eroticizing Men: Cutural Influences on Advertising and Male Objectification describes how men have slowly become portrayed in sexual contexts in advertisements. Before, it was just women who were the subjects of such ads, and now, as the buying power of the homosexual community is being recognized, men are being portrayed the same way. This article provides the evidence of the increase of such ads, evidence that Susan Bordo could use to prove her point even more about the increase in male objectivity in today's advertisements.
good source. With all these recent sources, we could massively update Bordo's argument.
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